Moreschi Previews SS15 in Dubai with its Men’s & Women’s collections.
The Sring Summer 2015 collection encloses the different souls of the Moreschi style which all share the lowest common denominators of the passion and devotion that the Maison puts into its work in order to reach maximum quality, giving the utmost care and attention to every single details, focusing on craftsmanship which uses experience and heart, a truly Italian Talent, an art which makes Moreschi stand out all over the world and makes its products synonymous with excellence.
The heart of the collection is a Classic Moreschi, a man who loves classic style, above all if reinterpreted every sensation with stylish details which mean it is always in line with current trends. He does not follow fashion, he is not homologated, nor does he buy the brands that everyone else buys, on the contrary, he always looks for that elite originality which makes him stand out. Even in simplest of choices, he knows how to be sophisticated, but he is never a snob. For his footwear and accessories he choices precious materials, the softest skins, leather which has been aged for more than 18 months, the most natural shapes.
He is a professional, committed to his job, who places a great deal of value on concreteness in his purchases, he chooses Moreschi again and again over time, as he knows he can count on top quality and craftsmanship which has made the history of luxury footwear in Italy and in the world.
In the Spring Summer 2015 Collection Moreschi has chosen to highlight several pieces of its classic tradition to a renewed research for aesthetics and rigorous beauty, identifying with PLAYING BEAUTY this return by men to a rigorous style of beauty, to the desire to wear a beautiful “object”.
It is impossible then not to remember a Moreschi Must, the moccasin, “slip lasted” to make the shoe extremely flexible and light, and for the Spring Summer 2015 collection the inner lining is soft toweling so it can easily be worn without socks, as well. Made of deerskin, perforated kangaroo skin, natural suede and , the innovation of this season, of printed suede which, thanks to particular machining, creates a denim effect.
Another soul of the collection is the Contemporary Elegance, which is the Spring Summer 2015 collection is an ELEGANT JOURNEY to the magical atmosphere of Marrakech, a real heaven on earth where one can lose oneself wandering through the narrow streets, among building in the style of Moorish architecture or along the streams, amongst the flowers. An eden which fascinated the Moreschi creative team and has wonderful Majorelle Garden in Marrakech and whose geometrical perforations of different shapes and size recall the patterns of the stained glass windows and enhance the reflections which go from shadow grey to hues of blue.
Lastly, ever-present in the collection is the Free Style Moreschi, in other words the DRIVER starring PORTOFINO, which has always been an expression of luxury softness, enveloping your foot softly and naturally to give unique softness. Another iconic Made in Vigevano model which for the upcoming Spring Summer features new finishings, that is a little bow with personalized metal tips or fun tassels.
The Moreschi woman is a FRESH NEW LADY, a young lady with good taste, fresh and dunamic who has enjoys playing with colour, adding it with ease to her elegant and formal look. You can picture her under the canopy of the Annetta Beach Club in Forte dei Marmi playing buraco with her friends, but you could just as easily find her at a vernissage of contemporary art in Milan, or with her husband and friends on a yacht in Capri. The Moreschi Spring/Summer 2015 collection reflects and enhances the various souls/characteristics of this woman.
TIMELESS ART is the traditional and experience of Moreschi craftsmanship transferred to a woman and her femininity, refines shoes, exquisitely crafted with modern design detail.
WISELY COLORFUL is about using and being daring with colour; in other words, creativity translated into an elite search for precious leathers and lively chromatic matches, which give the Moreschi woman an radiant and contemporary charm.
FRESHLY FLOWER, in other words inspiration taken from the fragrances of the flowers of a fresh and sweet-smelling spring, rediscovering the elegance and style of the shoes through the choice of a sinuosity favouring a 10cm heels to give a refined and sensory allure which, at times, is even sensual.
UPPER TASTE is the skill of managing to satisfy the most sought-after tastes, in the nuances of colour, in shapes, in models, in finishing, all without obviously emulating the fashions of the moment. It is a sporty-chic style for a sophisticated woman who loves to stand out.